A selection of AWE Brown Faded crewnecks selected and embellished by rare device
Waste Case Study No.1 — Rare Device
WELCOME FRIENDS — To the first in our series of Waste Case Studies.
You may or may not know that AWE also operates as a wholesaler, providing vintage blanks at scale to a wide range of customers.
We’re fortunate to work with some of the most innovative, forward-thinking partners across a range of sectors, and we want to show how they use AWE products to express their vision.
This first study is focused on Rare Device.
Interior view of Rare Device - Located at 600 DIVISADERO STREET San Francisco
Established in 2005, Rare Device is a San Francisco, artist-focused gift store and gallery. Featuring a (very) well-curated selection of design items, we were psyched when they reached out to AWE for a capsule of Faded Brown crewnecks.
A consumer Browsing the shades of brown looking for the shade and construction that speaks to them.
When AWE products are merchandised, the diversity of color, fabric weight, and construction becomes the defining feature.
Rather than selecting a single “correct” version, customers encounter a field of options where each garment is distinct, each equally valid.
This system restores a sense of authorship often lost in uniform, newly manufactured products.
Getting familiar with the various construction details that come in the array of products.
Rare Device capsule collection is available on their website today, cant guarantee it will be there tomorrow - they keep the numbers low and rare.
If you have wholesale needs you can apply for wholesale account here or reach to Zak and Will at Sales@AmericanWaste.Studio and they will be happy to assist with all your vintage blanks needs.
